Under this Memorandum of Understanding, Visa and the Department of Tourism will collaborate on initiatives that use data insights to strengthen tourism planning, accelerate the adoption of digital payments, and build digital skills within tourism communities nationwide. As a sector, tourism contributed 8.9% to the country’s gross domestic product while generating 13.8% of total employment in the country in 2024.
“Visa supports the government’s vision of a cash-lite society, and this collaboration with the DOT reinforces our commitment to driving tourism growth in the Philippines. By enabling seamless and secure digital payments for travelers, empowering small businesses to thrive, and advancing digital and financial inclusion, we aim to create a stronger, more resilient tourism sector. Through data-driven insights and collaboration, we’re helping to build an ecosystem where every stakeholder can participate in the digital economy and contribute to sustainable tourism growth,” noted Jeffrey Navarro, Country Manager for Visa Philippines. (PR)
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