Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: "Partnering with one of the world's most established sports institutions underscores how esports is becoming an integral part of the wider sporting conversation. Like traditional sports, esports thrives on competition, skill, and the passion of its fans. This collaboration will create new opportunities to connect our audiences, athletes, and competitive communities. We're excited to show the world how gaming can connect people on a global scale, and for fans from both worlds to experience what we've built together."
A milestone in MOONTON Games' global maturity
The partnership with the NBA marks a significant step forward for MOONTON Games as it continues to expand its global entertainment footprint. As esports increasingly sits alongside traditional sports in cultural relevance, collaborations of this scale highlight how far competitive mobile gaming has evolved.
For MOONTON Games, being recognized by a global sporting institution is a testament to the company's growing influence, the strength of its community ecosystem, and the maturity of its publishing capabilities. It reflects esports' rising legitimacy as a global sport in its own right, fuelled by competition, storytelling, and fandom at a scale once reserved only for traditional sporting leagues.
For the first time in M Series history, MOONTON Games unveiled a full Opening Ceremony, scheduled for 9 January, inspired by the grandeur and theatricality of major global sporting events. The ceremony will celebrate the game and the nation by blending the passion of MLBB Esports with Indonesia's rich cultural heritage. Through a cinematic story where tradition meets modernity, audiences will journey through Jakarta's iconic landmarks in a showcase that unites culture and esports.
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