Mobile Legends: Bang Bang (MLBB) Philippines kicks off the ALLSTAR 2025 campaign through an exciting collaboration with celebrity Fyang Smith, bringing fun and excitement to students as they start the back-to-school season.
ALLSTAR 2025 is MLBB's newest campaign, bringing the most dramatic in-game map overhaul yet, featuring a reimagined dinosaur-mechanical battlefield with reworked terrain and prehistoric threats. To launch the campaign in the Philippines, MLBB will mount multiple activities for students to make the back-to-school season exciting.
Through the MLBB ALLSTAR CARAVAN, MLBB PH partnered with Bacoor City Organization of Private Schools as well as different school organizations in the National Capital Region (NCR), Cavite, Laguna, Batangas, Rizal, Quezon (CALABARZON), and Central Luzon to celebrate the back to school season by giving students school supplies such as backpacks, jackets, pens and notebooks from 16 June - 16 July 2025.
"At MLBB Philippines, we believe that it's important to bring excitement and energy to campuses to remind our youth that learning can be fun and inspiring. We hope that the MLBB ALLSTAR Caravan in schools and barangays will bring unforgettable moments through our activities, but more importantly, make them feel supported with these school events and supplies to inspire them to study," says Ken Ryan Lee, MLBB Game Community Manager at MOONTON Games.
In addition, MLBB ALLSTAR Caravan will also bring the ALLSTAR fun to select barangays in Central Luzon by bringing exciting booth activities, fun matches, parades, and will invite celebrities and MLBB content creators. See below the schedule:
MLBB PH also launched "MLBB Dino Academy," a short action-packed film that shows the gamers' back-to-school journey. The short video features popular celebrity Fyang and Myrtle Sarrosa, and the love team of Ashtine Olviga and Rabin Angeles, known as "AshBin." Together with MLBB heroes, they are seen to be on an adventure at their school, surrounded by challenges
What's more, fans can get the newest and exclusive MLBB x Fyang "Ano Ba 'Yan?" battle emote when they log in for five days until 3 July 2024.
"This collaboration means so much to me. Napakalaking honor na mabigyan ng opportunity to work with Mobile Legends: Bang Bang and to have my own emote in the app, grabe. Actually, nung nalaman kong magkakaroon ako ng sariling game emote, sobrang na-excite ako. Kaya hindi na ako makapaghintay na magamit yung emote at ma share sainyo," said Fyang.
("This collaboration means so much to me. It's such an honor to be allowed to work with Mobile Legends: Bang Bang and to have my own game emote in the app, really. When I found out I was going to have my own emote, I felt thrilled. I can't wait to use that emote and share with you!)
"Sobrang dami nilang dapat abangan! Exciting yung mga content na ginawa namin and I got to work with people na first time ko ma-meet kaya mas lalong nakaka-excite. I think yung energy and creativity na ginawa ng buong team sobrang maha-hype yung mga kabataan at young at heart," added Fyang.
("They have so much to look forward to! The content we created was exciting—I got to work with people I met for the first time, so it was even more exciting. I think the energy and creativity made by the whole team will hype the youth and young at heart.")
"With the ALLSTAR 2025 happening during the back-to-school season, we thought about how we can use the campaign to empower students as they go back to their campuses to study. Having Fyang on board on this campaign aligns well with our goal, as a lot of young Filipinos look up to her as an inspiration," said Mae Calicdan, MLBB Game Publishing Marketing Manager at MOONTON Games.
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