Before that anticipated new handsets from them, Apple has something new on the wearables space in their ongoing global launch event at Steve Jobs Theater
They introduced something for Apple Watch - WatchOS 4 which for heartrate app which you can easily see on it's first glance. Also, they added heart rhythm which can easily distinguish depending on your heartbeat. US-based Apple Watch users will be the first ones to have the Apple Heart Study app which will roll out soon on it's next update
Also, there's a new batch called Apple Watch Series 3 with built-in cellular connectivity so you can leave your iPhone can do youur fitness stuff. Apple Music is now also accessible to the said wearable with AirPods, swimproof plus Siri can now talk there. On the specs, it has dual-core SoC inside, Apple-designed W2 chip which gives 50% power-efficient while Bluetooth is on. The display itself is their antenna which gives more ease to it's limited space which has the same size as the previous series. There's a lil "e-SIM inside so no need for that additional nano SIM. They promised of up to 18 hours of battery life with mixed usage of WiFi, cellular and Bluetooth.
Prices start at US$249 (w/o) cellular, UIS$329 and US$399 (with cellular). Availability starts this week
Screenshot credits from Apple September 2017 Keynote livestream