ALORA is proud to celebrate five years of changing the way consumers shop for fashion in the region. Throughout the month of March, several anniversary activations will be rolled out across Asia – in Singapore, Malaysia, Hong Kong, Taiwan, Indonesia and the Philippines.
This year, ZALORA has partnered with local tastemakers and talented creatives to launch a campaign, titled #ZALORAICONS, to commemorate this significant milestone.
This year, the ZALORA Style Awards winners were led by celebrity Jake Ejercito for Male Style Star of the Year and TV personality Lauren Reid for Female Style Star of the Year. Both Jake and Lauren are regarded as the top fashionistas of their generation.
Other winners included fashion designer Vania Romoff for Fashion Designer of the Year, Team Rain x Em for Stylist of the Year and beauty artist Mickey See for Makeup Artist of the Year.
"Our annual ZALORA Style Awards does not only set the caliber for our fashion friends to hone their craft, but also builds an esteemed standard of recognition that honors fashion icons who have helped shape the fashion industry to what it is today" said Paulo Campos, Co-founder and CEO, ZALORA Philippines.
Launched in 2016, ZALORA Style Awards was initiated to honour and recognize local trendsetters, at the same time giving them a platform to highlight their achievements and to encourage the local community to continue pursuing their dreams in the fashion industry. Through events like this, ZALORA hopes to stimulate and support the next generation of fashion game-changers.
