Lamudi Philippines is now bringing its game a notch higher by launching a new TV campaign. The new advertisement aims to strengthen Lamudi ’s position as the go-to website for all Filipinos who are looking for a home of their own.
Lamudi, a frontrunner in the online real estate space, is bringing a fresh take to its own branding by creatively telling the story of a family who is finally coming home to a place of their own. The TV and out-of-home ads will run on various cable channels and will be featured in prominent billboard locations around Metro Manila.
This advertising milestone is a first for the young startup. Through this campaign, the company expects to reach offline property-hunters who do not normally look for properties in the Internet, and to introduce to them new and modern ways to search for properties.
“Lamudi since 2015 has been the most visited online real estate portal in the Philippines, but we are now elevating the website to make it the top-of-mind real estate portal in the Philippines, shared Bhavna Suresh Chathambeth, CEO of Lamudi Philippines and MyProperty.ph. The latter is a website the former acquired from Summit Media in 2015.
Ms. Suresh also stressed that 2017 will be a big year for the top real estate portal, as this year, Lamudi is focusing on being more consumer-centric. “We have already built a strong online brand, especially among real estate brokers and developers. Now, we are reaching to the traditionally offline market to encourage them to use the Internet to find properties.”
The timing couldn’t be perfect, shared Ms. Suresh, as Lamudi has a lineup of exciting consumer-focused events this year. One will delve exclusively on the affordable housing sector, while another housing fair scheduled in mid-2017 will be held in Cebu City and will focus on the exciting real estate market of the city and the Visayas. These two on top of a host of offline marketing campaigns intended toward Filipino homebuyers can be expected from the top property website this year.
