Lazada Philippines Effortless Shopping Sale this July 21 to 26

Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Effortless Shopping campaign (http://www.lazada.com.ph/effortless­shopping/)in the Philippines from 21­26 July highlighting the benefits of effortless online shopping to Filipino consumers.

“We are committed to providing an effortless online shopping experience to approximately 550 million consumers in the Southeast Asian region. While our customer satisfaction survey reveals that respondents are satisfied with their online shopping experience, there is an untapped opportunity to reach out to non­online shoppers by highlighting the benefits of online shopping and thus changing their perceptions,” said Inanc Balci, CEO of Lazada Philippines.

As an eCommerce leader in the Philippines, Lazada provides consumers with an effortless shopping experience with its user­friendly sites and mobile apps accessible at their fingertips anytime, any day. It offers a wide selection of international, local and exclusive products; and multiple secure payment options including cash ­on ­delivery.


Consumers can shop with peace of mind on Lazada as all items purchased are covered by Lazada's Buyer Protection Program. This provides a guarantee that products are genuine, new and not defective; and for customers to return the items within seven days for a full refund, otherwise. Consumers can also shop with assurance knowing that they can reach out to Lazada’s customer service seven days a week by phone and email.

As a customer­focused company, Lazada Philippines constantly reviews customer satisfaction levels. In Q1 2015, the company polled 28,429 respondents in the Philippines to learn more about their online shopping experience.

Products:75% were happy with the range of products offered on Lazada Philippines, while 72% of respondents were satisfied with the quality of products offered

Website:77% found the Lazada.com.ph website easy to use

Delivery:73% found communication regarding delivery clear

Customer Care:73% are pleased with the assistance provided by the Customer Care team

While the survey reveals that majority of respondents are satisfied, a Google Shopper Study published in June 2014 shows that product quality and security are the biggest barriers to online shopping in The Philippines. The study shows that 45% are worried about the security of their financial details in online transactions, while 36% of non­online shoppers are unsure about the warranty process of the items they purchase online.

“There is a clear disconnect between the perceptions of non­online shoppers and what our customers experience, highlighting the need to gain consumers’ trust to dispel the barriers to online shopping. As a market leader, we are taking the first step towards highlighting the benefits of online shopping to all consumers through an integrated Effortless Shopping campaign,” said Inanc Balci, CEO of Lazada Philippines.

Lazada’s Effortless Shopping campaign integrates television (TV) commercials, website and consumer activation touch­points such as a customer newsletter and social media channels.

The campaign leads with two TV commercials highlighting how shopping at Lazada is safe, convenient and reliable and how the Android and IOS mobile applications (app) allow consumers to shop anything, anytime, anywhere.

Accessible via mobile and desktop, the Effortless Shopping campaign (http://www.lazada.com.ph/effortless­shopping/)site highlights Lazada’s key differentiators such as the widest product range, best­in­class mobile app experience, Buyer Protection as well as secure payment options including cash­on­delivery.The sale will happen on July 21­23 on Desktop and Mobile and on July 24­26 exclusively on Lazada Mobile App

Lazada also curated online shopping tips on topics such as secure shopping, smart savings and category specific advice for parents, tech enthusiasts and fashionistas. These tips from Lazada’s own experts are designed to help consumers become savvier and more confident online shoppers.

Share this

Related Posts

Previous
Next Post »

July 20, 2015

Lazada Philippines Effortless Shopping Sale this July 21 to 26

| |

Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Effortless Shopping campaign (http://www.lazada.com.ph/effortless­shopping/)in the Philippines from 21­26 July highlighting the benefits of effortless online shopping to Filipino consumers.

“We are committed to providing an effortless online shopping experience to approximately 550 million consumers in the Southeast Asian region. While our customer satisfaction survey reveals that respondents are satisfied with their online shopping experience, there is an untapped opportunity to reach out to non­online shoppers by highlighting the benefits of online shopping and thus changing their perceptions,” said Inanc Balci, CEO of Lazada Philippines.

As an eCommerce leader in the Philippines, Lazada provides consumers with an effortless shopping experience with its user­friendly sites and mobile apps accessible at their fingertips anytime, any day. It offers a wide selection of international, local and exclusive products; and multiple secure payment options including cash ­on ­delivery.


Consumers can shop with peace of mind on Lazada as all items purchased are covered by Lazada's Buyer Protection Program. This provides a guarantee that products are genuine, new and not defective; and for customers to return the items within seven days for a full refund, otherwise. Consumers can also shop with assurance knowing that they can reach out to Lazada’s customer service seven days a week by phone and email.

As a customer­focused company, Lazada Philippines constantly reviews customer satisfaction levels. In Q1 2015, the company polled 28,429 respondents in the Philippines to learn more about their online shopping experience.

Products:75% were happy with the range of products offered on Lazada Philippines, while 72% of respondents were satisfied with the quality of products offered

Website:77% found the Lazada.com.ph website easy to use

Delivery:73% found communication regarding delivery clear

Customer Care:73% are pleased with the assistance provided by the Customer Care team

While the survey reveals that majority of respondents are satisfied, a Google Shopper Study published in June 2014 shows that product quality and security are the biggest barriers to online shopping in The Philippines. The study shows that 45% are worried about the security of their financial details in online transactions, while 36% of non­online shoppers are unsure about the warranty process of the items they purchase online.

“There is a clear disconnect between the perceptions of non­online shoppers and what our customers experience, highlighting the need to gain consumers’ trust to dispel the barriers to online shopping. As a market leader, we are taking the first step towards highlighting the benefits of online shopping to all consumers through an integrated Effortless Shopping campaign,” said Inanc Balci, CEO of Lazada Philippines.

Lazada’s Effortless Shopping campaign integrates television (TV) commercials, website and consumer activation touch­points such as a customer newsletter and social media channels.

The campaign leads with two TV commercials highlighting how shopping at Lazada is safe, convenient and reliable and how the Android and IOS mobile applications (app) allow consumers to shop anything, anytime, anywhere.

Accessible via mobile and desktop, the Effortless Shopping campaign (http://www.lazada.com.ph/effortless­shopping/)site highlights Lazada’s key differentiators such as the widest product range, best­in­class mobile app experience, Buyer Protection as well as secure payment options including cash­on­delivery.The sale will happen on July 21­23 on Desktop and Mobile and on July 24­26 exclusively on Lazada Mobile App

Lazada also curated online shopping tips on topics such as secure shopping, smart savings and category specific advice for parents, tech enthusiasts and fashionistas. These tips from Lazada’s own experts are designed to help consumers become savvier and more confident online shoppers.

0 comments:

Tech-related Tags

abenson abs-cbn mobile abs-cbn tv plus acer adspark airborne technologies alcatel allphones allwinner amd amlogic android android one ansons AOC apple arc mobile asus audio technica avant axions ballistic beyond the box blackberry Blackview bluelounge boompods braven brother bs mobile cannice canon carmudi cd r king cherry mobile cherry prepaid ckk mobile cloudfone cloudpad cmk cellphones coloud corning cubix dell devant digital walker digits trading ding ding technology dropbox dtc easy taxi edge hd ekotek exynos facebook firefly mobile firefox os fortinet fujidenzo fukuda gigahertz gionee globe grab grabexpress grabheli grabjeep grabtaxi hanabishi hisense honeywell honor hoomia hoomia earphones hooq hotel quickly hp htc huawei hyundai ibm idc iflix infinix infocus instagram intel ios iphone itunes jabra jobstreet kalibrr karbonn kata ken xin da kickstart ventures kimstore kingcom kirin konsulta md lamudi lazada leadcore lenovo level-up games lg line link messenger marshall mec mediatek meizu memoxpress microsoft microsoft lumia move msi-ecs myphone neo netflix nikon nokia novo 7 tech o+ olx philippines onda onemos onkyo oppo paymaya pc worx philips pineng pldt fibr pldt home power mac center powerocks prestigio prestiz promate pyxis qnet mobile qualcomm qube razer redfox remix mini remix mobile rockchip royqueen samsung shopify siena mobile skk mobile smart smart bro sony Soundfreaq spinnr spotify starmobile sun cellular talk n' text TCL tdk tech21 techbox philippines telego the diff thl tm torque twitter uber urbanears viber10 villman wellcom western digital widget city windows WSI xiaomi yoobao z h & k mobile zopo ZTE zuk