Ballistic Case Co., maker of smartphone and tablet cases to withstand life’s most brutal moments, officially launched in the Philippines. It presented its complete product line-up along with its aggressive market-positioning initiative, “Perfecting Protection.”
“We design, engineer and aggressively test our cases to offer the best protection on the market,” said Hank Goradesky, Ballistic’s founder and chief executive officer. “Let’s face it – we’re rough on our devices, and we drop them all the time. At Ballistic, we believe every case, whether it’s sleek or rugged, should protect your valuable devices. Our HexTec™ Six-Sided Drop Protection means you can drop your device on the front, back or corners and have confidence that it’s safe.”
Engineered with HexTec™ Six-Sided Drop Protection
Engineered with HexTec™ Six-Sided Drop Protection
Ballistic engineers each of its cases with HexTec™ Six-Sided Drop Protection technology, which includes Ballistic Corners®, to protect against cracked screens, as well as raised lips and corners to protect against scratches. The technology safeguards valuable devices from impacts on the front, back, or corners.
Every Ballistic case offers at least six feet of certified drop protection, with some models offering protection up to 12 feet. Ballistic packaging highlights these ratings, enabling Ballistic to lead the industry by clearly defining the level of protection offered by each case.
Competitive Data
Ballistic shared that Ballistic cases, like the Ballistic SG Maxx, Ballistic Lifestyle and Ballistic Aspira, can outperform key competitors when protecting dropped cell phones from cracked screens, dashed corners and shattered backs.
In six-foot corner drop tests, the Ballistic SG Maxx, for example, cut g-forces that can damage dropped phones by 17.6 percent compared to the OtterBox Commuter and by 27.3 percent when matched against the OtterBox Armor. Meanwhile, in eight-foot corner drop tests, the Ballistic Hard Core outperformed OtterBox competitors, reducing g-forces by 26.9 percent compared to the OtterBox Defender.
Ballistic’s lineup of rugged cases continues to offer the ultimate protection. In independent lab tests by Certifi Groupi, the Ballistic Hydra case for the iPhone 5 provided waterproof protection while submerged under seven feet of water for 30 minutes, and one hour of protection while submerged at three feet.
From sleek to rugged designs
Even as it is committed to provide superior drop protection, Ballistic is also focused on addressing the need of consumers who want their devices protected, but do not want bulky cases that interfere with the look and feel of the devices.
“We believe our competitors have overlooked people who don’t want bulky cases but do want refined-looking, expert protection,” said Jason Naylor, Ballistic’s vice president of marketing. “Ballistic serves those individuals by clearly defining, right on the front of the package, how our cases protect devices. We have a case for every lifestyle, whether you’re a mom on the go or a rugged professional.”
“Ballistic has made significant investments to understand what device owners need and what ‘protection’ really means to them” said Naylor. “We know our cases offer superior protection at competitive prices. As the industry shifts, we plan to keep exceeding consumers’ rising expectations for what a case can deliver.”
In the Philippines, Ballistic cases are available at Digital Walker, Beyond the Box, Digital Hub, Quick Sound, Celplus, Datalink Technologies, Digital Hub, District 32, Ecentral Cellphone Electronics, iGig, iStore, iStudio, iCenter, iBook, Switch, JMB Albay, Lenin Computer System, Mobile 1, Seatac, Wellworth, Sync, Technopop, Urbanize and Vertex.
For more information regarding the sales and distribution of Ballistic cases, visit http://www.facebook.com/digitstrading or follow them at https://twitter.com/digitstrading