Universal Robina Corporation (URC) Flour is officially igniting a new era for the local baking industry with the launch of SUGOD BAKERY, a high-impact nationwide campaign dedicated to the growth, modernization, and triumph of Filipino bakers
Positioned as a transformative movement rather than a mere program, SUGOD BAKERY is designed to bridge the gap between time-honored traditions and modern excellence. This ambitious initiative serves a dual-purpose mission: equipping community bakers with cutting-edge technical skills while fueling their businesses with the world-class flour products that have made URC a household name.
A Festival-Powered Revolution in Baking
In a one-of-a-kind implementation, URC Flour is taking the SUGOD BAKERY campaign to the heart of the Philippines' most vibrant celebrations through strategic partnerships with Local Government Units (LGUs). This collaboration brings innovative baking solutions and essential upskilling directly to local bakers in their own provinces. The campaign will travel nationwide, activating its high-energy presence in Naga, Cagayan de Oro, Zamboanga City, and throughout Quezon in Lucban, Sariaya, and Lucena.
SHAPING THE FUTURE OF LOCAL BAKING.
Beyond providing high-quality flour products, URC Flour is dedicated to being a true business partner. By sharing professional tips and strategic recommendations for expansion, URC FLOUR aims to equip local bakeries with the tools they need to grow from neighborhood favorites into thriving enterprises.
Fueling the Future of the Filipino Bakeshop
SUGOD BAKERY transcends the typical workshop by offering a comprehensive support ecosystem that addresses every facet of a baker’s journey. The campaign brings industry experts directly to these festival hubs to share the latest trends in innovative recipes and efficient production methods, ensuring local bakers stay ahead of a rapidly evolving market. More than just baking, URC Flour offers practical tips on food safety, pricing, and marketing to help you run a more profitable bakeshop. By combining these professional insights with direct education on URC’s premium flour portfolio, the campaign ensures that every loaf of pandesal and every pastry produced meets the gold standard of quality, ultimately uplifting the livelihoods of the entrepreneurs who serve as the nation’s food industry backbone.
"At URC, we believe our growth is fueled by the success of our local bakers, which is why the launch of SUGOD BAKERY marks our evolution from a mere supplier into a dedicated business partner. We aren't just selling flour; we are investing in the people who use it. By delivering premium products, modern technology, and technical expertise directly to our provinces, we are committed to providing the tools every Filipino baker needs to elevate their craft and build a more profitable, prosperous, and sustainable future,” shared Naida Ebora, Commercial Director, URC Flour Division.
PARTNERS FOR GROWTH URC Flour believes that the success of a bakery is built on more than just the quality of the ingredients—it’s built on the growth of the hands that knead the dough. With the SUGOD BAKERY program, the company reiterates its position of being “We are partners for growth for bakeries nationwide.”
With the nationwide roll-out of SUGOD BAKERY, URC Flour reinforces its position as an industry leader driven by innovation and community impact. As the campaign reaches these key regions, bakers can expect a hands-on partner ready to help them rise to new heights.
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