Moonton Games has partnered with PGL to expand the European Mobile Legends: Bang Bang (MLBB) Esports ecosystem.
The partnership includes the launch of the inaugural PGL MLBB Challengers, marking PGL's first MLBB tournament in the region. As one of Europe's largest esports organisations, PGL will bring the world's most popular mobile esport to a new competitive stage. With over 1.5 billion installations and 110 million monthly active users, MLBB continues to shape the global mobile gaming and esports landscape. The tournament will serve as a platform to develop emerging talent and strengthen Europe's competitive esports scene.A global gaming and esports phenomenon
Since its launch in 2016, MLBB has become a global gaming and esports phenomenon as one of the world's most popular mobile Multiplayer Online Battle Arena (MOBA) titles. The game has also extended its cultural reach beyond gaming through collaborations with major entertainment franchises such as Star Wars, Transformers, and Kung Fu Panda. Its eight-year esports ecosystem has been a key driver of this success. In 2024, MLBB Esports generated 475 million Hours Watched (HW), according to Esports Charts, ranking it alongside the biggest names in global sports entertainment. Building on this global reach, the seventh edition of its flagship international tournament—the M7 World Championship (M7)—recently announced its global partners including Visa, Red Bull, and realme.
Scaling MLBB Esports with regional experts
PGL brings along extensive experience in hosting large-scale esports events across the world. With a strong understanding of regional audiences and a proven track record, the organisation brings the expertise to deliver a seamless competitive experience for MLBB players.
Ajay Jilka, Head of Esports - Eastern Europe & Central Asia, Western Europe, and Türkiye at MOONTON Games, said: "As MLBB continues to grow worldwide, our goal is to build a stronger foundation for esports in Europe. Partnering with PGL, one of Europe's leading esports organisations, is a significant step for us. Their deep understanding the the region and experience in hosting large-scale, global-scale tournaments make them the perfect partner. This tournament is an important step in developing the grassroots scene and nurturing the next generation of competitive talent. By combining our global vision with their regional expertise, we want to create new pathways for players to grow and for the European MLBB community to thrive."
Sebastian Hudisteanu, Broadcast Producer at PGL said: "Hosting our first MLBB tournament in Europe is an significant milestone for PGL Esports. Mobile esports is growing rapidly across the region, and MLBB is at the forefront of this movement. This partnership with MOONTON Games will allow us to expand our esports portfolio and also gives us the opportunity to help shape the growth of mobile esports in Europe. We're excited to connect with a passionate community, support emerging talent, and help shape a sustainable and thriving MLBB Esports ecosystem in the region."
Registrations open for Europe's first PGL MLBB Challengers
The PGL MLBB Challengers Open Qualifier will commence on 13 January. The Open Qualifers follow a single-elimination, Best-of-One (BO1) format. The top eight qualifier teams will advance to the PGL MLBB Challengers Main Event, scheduled for 16 to 18 January. Phase 1 matches will be played in a BO3 format, while later rounds in the Upper and Lower Brackets will shift to a BO5 format. The Grand Finals will culminate in a BO7 showdown, where the event's inaugural champions will be crowned.
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