Salesforce providing trusted and autonomous AI with Agentforce and best-in-class apps for sales, service, marketing, commerce and IT — all on one integrated platform.
The project is driven by Salesforce’s Professional Services team, working with Smart to help ensure end-to-end delivery and seamless implementation. Once complete, Smart customers will be able to complete transactions online that previously required visits to physical stores, significantly enhancing convenience. This includes the purchase of new devices, applications and renewals of phone plans, and porting of mobile numbers amongst other transactions. The storefront’s cloud-based architecture helps provide improved scalability and reliability while a mobile-first design supports omni-channel experiences.
Smart also uses Service Cloud and Marketing Cloud to drive their digital transformation and better serve evolving customer needs. By integrating Commerce Cloud, Smart will be able to accelerate order management and fulfillment for a better customer experience, efficiently driving revenue growth and customer retention. Smart is also exploring extending this unified digital storefront platform to its enterprise segment.
“This strategic collaboration with Salesforce is a pivotal step in our digital transformation journey,” said Gilbert Gaw, FVP and Head of IT and Transformation Office, Smart & PLDT. “Leveraging Salesforce Commerce Cloud’s robust architecture and omni-channel features, we are creating a seamless and intuitive platform that empowers our customers with greater convenience and access to our full suite of products and services. This initiative will not only elevate customer satisfaction but also fuel business growth by enabling continuous innovation.
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