DigiPlus Interactive and its social development arm, BingoPlus Foundation, have officially launched the Pusta de Peligro
Responsible Gaming campaign with the premiere of three compelling short films. Held at Gateway Cinema, the event hiahliahted DigiPlus' steadfast commitment to responsible gaming, advocating for prevention, education, and intervention to ensure that gaming remains a safe and enjoyable form of entertainment.
At the heart of the campaign are three resonant short films, each designed to evoke self-reflection and inspire mindful gaming choices. The first video tells the story of a woman torn between breaking her piggy bank to place a bet, or keeping her hard-earned money. The second video follows someone caught in a tough decision: to use his money to buy lunch,or risk it all for a bet. The third video highlights the struggle of a woman with worn-out shoes, tom between buying a much-needed replacement, or taking a chance on a game.
Through these relatable, real-life scenarios, Pusta de Peligro challenges viewers to recognize the moments when gaming transitions from fun to risk, and encourages them to embrace the campaign's call: "Pag Pusta de Peligro na, pause na muna, dahil ang gaming dapat fun-fun lang!"
Introducing responsible gaming features in DigiPlus platforms
DigiPlus has raised the bar for responsible gaming by integrating self-exclusion features in its platforms. These provide players with tools that enable them to take control of their gaming habits, including options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. For instance, players can confine their gaming to specific hours, such as evenings or lunch breaks, and set loss limits that ensure they never risk more than they are comfortable with.
These self-defined tools reflect DigiPlus' proactive commitment to player welfare and align with global standards for responsible gaming. By integrating these features directly into its platforms, DigiPlus empowers players to enjoy gaming safely, without stress or financial strain.
"We hope this campaign will spark a national conversation about responsible gaming," said DigiPlus Chairman Eusebio Tanco. "We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The Pusta de Peligro campaign is a crucial step toward that vision."
The Pusta de Peligro campaign represents a year-long journey of dedication and collaboration. DigiPlus has invested significantly in crafting an advocacy that goes beyond words - partnering with mental health professionals, financial coaches, and educators to create a campaign that speaks to the realities of Filipino players.
A highlight of the premiere was a thought-provoking discussion featuring Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.
Pusta de Peligro builds on DigiPlus and BingoPlus Foundation's longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series and financial coaching programs for jackpot winners.
Looking ahead
DigiPlus and BingoPlus Foundation are taking the campaign to new heights, rolling out the videos across digital platforms and inviting communities to share the message of responsible gaming. In addition to digital advocacy, on-ground initiatives such as community workshops and live events are set to amplify the campaign's reach, ensuring that more players are empowered to make balanced, mindful decisions.
"We're just getting started," Tanco said. "Responsible qaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we're proving that advocacy and innovation can go hand in hand to create a safer, more enjoyable gaming environment for all."
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