Mobile Legends: Bang Bang Philippines launches "Tara, Laro," a localized campaign to celebrate the annual ALLSTAR campaign in the country starting today until April 2024.
Through a caravan, MLBB Philippines will visit Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON) to gather MLBB gamers and bring fun MLBB-themed events that aim to promote camaraderie and teamwork and foster friendships.
"For many of us, MLBB has been an instrument to make memories with friends, bond with family, or relax with work colleagues. Despite the game bringing out our competitive nature, it still serves as a platform that connects us with our loved ones and also provides entertainment to burn off stresses," says Bella Zhang, MOONTON Games Campaign Manager for ALLSTAR Philippines.
"With 'Tara, Laro' we hope to see our MLBB gamers in the activities that we prepared for them so they can create a closer and healthier bond," Zhang added.
For the first phase of the campaign, MLBB Philippines will release the ALLSTAR PH music video titled "Tara Laro" on March 22, 2024. Sung by popular actress dubbed as "Pambansang Fiance" along with TikTok influencers Prince Adrian Dagdag and Sean Panganiban, the upbeat dance song aims to spread a friendly and positive gaming atmosphere among the Filipino MLBB gaming community.
Meanwhile, a three-part video series will be released to showcase various relatable situations that MLBB gamers encounter and how the game can be a tool for stronger familial bonds, leadership, or friendship. The comedic first episode comes out on March 25, 2024, on MLBB’s official channels.
Starting April 2024, MLBB Philippines will bring the ALLSTAR 2024 experience to barangays, universities, and malls across the CALABARZON region. See below the caravan schedule:
Participants can bring friends and family to enjoy music, join fun activities, take home MLBB All-Star merchandise items, and create memories. Fun matches, grand parades, karaoke contests, stop dance competitions, meet and greets, and performances await fans!
MLBB Philippines will also visit primary schools to bring educational materials and healthy snacks and hold fun activities such as dance exercises, coloring workshops, and team-building activities.
To celebrate International Women's Month, MLBB PH partnered with Vista Malls to launch the HERoic Brawl! The event will run in all participating Vista Malls every Saturday from 2pm - 6pm. Here are the participating malls:
The HERoic Brawl aims to feature female gamers and their skill and strength through 1v1 matches using female heroes only. Here's how to join:
Present a receipt worth 500 from any store in the participating Vista Mall
Play 1v1 against another participant
Winners gets a random MLBB skin for a female character
Loser still gets a consolation MLBB in-game reward
The Heroic Brawl will run for all Saturdays of March 2024 from 2-6pm only
Meanwhile, MLBB Philippines will provide giveaways and raffles at Parañaque Integrated Terminal Exchange (PITX) selected buses from March 27-31, 2024. There will also be charging stations to make phone batteries one less problem when traveling for long hours.
Know more about Tara, Laro by following the official Mobile Legends: Bang Bang platforms:
Facebook: https://www.facebook.com/MobileLegendsOnlinePH
YouTube: https://www.youtube.com/c/MobileLegends5v5MOBA
TikTok: https://www.tiktok.com/@mlbbttofficial?lang=en
Twitter: https://twitter.com/MobileLegendsOL
Update as of March 31 2024: We updated the pictures of upcoming MLBB All Star Caravan 2024 as Mobile Legends Bang Bang FB page posted an updated list and approved when we asked this to one of Moonton officials. There are some schools that are now out of the list but there are new additions
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