Giant technology brand HONOR, and luxury lifestyle brand Porsche Design have announced a strategic partnership to create cutting-edge smart devices that combine exceptional design and advanced technology.
The collaboration aims to deliver a range of high-end products, offering consumers a sophisticated and luxurious electronic experience that embodies the best of both brands.“HONOR’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between HONOR and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” said George Zhao, Chief Executive Officer of HONOR.
The excitement surrounding this limited-edition collaboration escalated with a teaser poster showcasing Professor Ferdinand Alexander Porsche, the original designer of the iconic Porsche 911, who also created the world’s first all-black wristwatch. The poster highlighted the goal of becoming a future classic, paying homage to Porsche's design legacy.
According to Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, the exclusive partnership with HONOR is a milestone for the further expansion of Porsche Design’s iconic electronics product portfolio as Porsche and HONOR share the same goal to become leaders in the modern luxury segment of smart devices.
HONOR and Porsche Design will introduce their first jointly developed smart device in China in January 2024.
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