Innovative technology brand TECNO is poised to grab the coveted top spot as the number one smartphone brand in major Philippine e-commerce platforms after capturing the No.1 spot in smartphone sales last July 8 at TikTok Shop Philippines.
Redefining TikTok live shopping
TECNO was recognized as a Sales Champion by TikTok Shop Philippines after the 7.7 sale. This milestone was achieved after the highly successful livestream and live shopping session led by iconic showbiz celebrity brand ambassador Joshua Garcia and epic gamer Akosi Dogie last July 8. It was the first time on TikTok Shop for a heartthrob sensation and a top-ranked online gamer to collaborate on a hugely well-received live shopping session on its platform.
The live shopping format, dubbed as “shoppertainment,” featured the maiden team up of Joshua and Akosi Dogie on TECNO Philippines’ TikTok’s first ever participation on a TikTok Shop sale such as 7.7. Joshua and Akosi Dogie played Mobile Legends Bang Bang (MLBB) using the iconic, award-winning TECNO CAMON 20 Pro Series. Fans also got the rare opportunity to play MLBB with Joshua and Akosi Dogie, as well as go on video calls with their idols.
The collaboration resulted in an e-commerce milestone for TECNO. From ranking third in smartphone sales on July 7 at the start of the 7.7 sale, TECNO secured the top spot as the best-selling smartphone on TikTok 7.7 Sale as the best-selling smartphone on TikTok Shop 7.7 Sale lastlast July 8 during the epic gaming livestream.Aside from clinching the number one spot, TECNO also reached another milestone, with 700,000 subscribers on its TikTok platform.
TECNO Milestone on E-commerce Platform
TECNO’s gung ho efforts in the e-commerce platforms are conquering not just TikTok Shop Philippines, but also Shopee Philippines and Lazada Philippines. In both platforms, TECNO was ranked number three in two categories – GMV and Orders/Sales during the 7.7 sale.
Shopee recognized TECNO’s achievement by awarding the company with a Shopee 2023 E-Commerce New Star Brand Award this month.
TECNO Promos and Recent Events
Following its brand essence, TECNO will “Stop At Nothing” in providing affordable, cutting edge smartphones across all markets. It will likewise continue to explore new ways of reaching the public. From July, TECNO Philippines’ TikTok will have daily live shopping sessions, and will have monthly big sale eventsevery month that will offer discounts and other surprise promos to customers.
TECNO, together with the Federation of Philippine Photographers Foundation, Inc., launched yesterday the ICONIC Philippines CAMON 20 Pro Series Photography Contest. The photo competition is meant to bring out the contestants’ creativity and talent in capturing the quintessential Filipino spirit. Participants will get a chance to win a TECNO CAMON 20 Pro 5G and up to PhP50,000 in prizes. To know more about the contest, check out the mechanics on TECNO Mobile Philippines Facebook Page.
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