After Hyun Bin and looks like what we are expecting, Smart Communications tapped his partner in hit K-Drama series Crash Landing On You to be the newest face of Smart Signature.
With talks between June to July, the telco officially made their reveal on their newest video ad featuring Son Ye-Jin as she rode on a Ducati which is perfect for what Smart is bringing in - speed.
She done many accomplished things as an actress in her home country as well as being simple which are some of the qualities that Smart execs agreed to put her in the Smart Signature campaign
“Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online,” says Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart.
Smart Signature will also gonna have a surprise soon which is related to the said South Korean actress.
“’Simple, Smart Ako' gave us a clear guiding principle when it comes to serving our customers – that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.
Just in time, Smart Signature just unveiled their newest Smart 5G-certified smartphone plans which you can check in ouir previous article
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