Just as the famous “Walking Encyclopedia of the Philippines” Ernie Baron imparted knowledge to his listeners and viewers during his time as a broadcaster and TV Personality, the Baron Antenna also endeavors to be a reliable instrument of learning by providing Filipino Homes with clear reception to one of the more common medium of communication and information in the Philippines; the television.
With the beginning of 2019, ADTEL once again entrusts this advocacy to Kim Atienza, this generation’s “Trivia King” and host of the hit science-environmental educational show, “Matanglawin”, and Ernie Baron’s successor.
Initially conceptualized for the purpose of enhancing the television experience of Filipinos, it was not long before the true potential of Baron Antenna was realized. More than provide better entertainment, Baron Antenna could give people better access to the most effective communication tool in the Philippines before the Internet Boom: Television Broadcast. Thus, in 2003, the Baron Super Antenna was officially distributed by ADTEL INC under the Channel Distribution Department. The public responded to it so well that the year after, it won National Shopper’s Choice Award.
Following the overwhelming success of the Baron Super Antenna, other varieties of the product were developed, especially taking into account the mixed geographic composition of the country. In 2005, Kapamilya Gitnang Luzon or KGL, was launched as the go-to antenna for homes in the countryside. The Baron Extended Range Antenna, capable of receiving television signal even in the most remote of location in the Philippines, was made available in 2006.
From then on, Baron Antenna has continued to reach milestone after milestone as it grows to be a household name:
• 2009 : Baron Antenna sold 1 Million units
• 2015: Baron Receiver Link (BRL) Antenna, the first-of-its-kind digital antenna in the Philippines, hit the shelves
• 2017: The Power Bundle is introduced, combining the ABS-CBN TVPlus Digital Box and BRL Digital Antenna in one convenient and affordable package.
As of December 2018, ADTEL Inc., already distributed 3.5 Million Baron Antenna in more than 5,000 retail outlets NATIONWIDE.
Moreover, BARON Antenna is now being manufactured in a PEZA-accredited plant in Laguna, ensuring that only high quality products are delivered to the customers.
Baron Antenna is committed to give consumers new and innovative products that are technologically up-to-date yet affordable and durable. Just like Ka Ernie Baron, who gave his name to the brand, and Kuya Kim Atienza, who lent his image to it, Baron Antenna hopes to improve the lives of Filipinos by providing high quality television experience.
Baron Antenna products are distributed by ADTEL Inc., with office located at LBI Building, 57 Kalayaan Avenue, Diliman, Quezon City. For more information, please call (632) 435-1801 / (632) 435 1803 loc. 301 or email baron@adtelinc.com.ph.
