Vivo Continues to Establish Massive Presence With NBA Partnership

One of the fastest growing smartphone brands in the Philippines is bound to have an even stronger presence on the local market. Vivo, has recently announced its most recent venture in the country – a multiyear partnership with NBA Philippines.

The deal was formalized last December 6 at Sofitel's Harbor Tent through the NBA x Vivo event called Crossover


During the press conference, the objectives of the partnership were laid out, as well as how it will benefit the two companies. On the side of NBA Philippines, a consor-tium with Vivo will allow the organization to bring exciting digital content closer to its audience. In addition, the smartphone firm can act as a tech platform for interactive activities that will boost engagement among fans of both the NBA and basketball in general. According to Mr. Singson, “Vivo is the ideal partner for us,” as it will em-power their entire team “to deliver new ways for fans in the Philippines to experi-ence the NBA right at their fingertips.”


As for Vivo, the deal will open countless consumer reach networks through its new-ly gained access to the Filipino sports community, especially the basketball sector. It is the most popular sport in the country, and the partnership can help Vivo strengthen its position as a brand on a monumental scale.

When asked about the partnership, Alonzo Mourning emphasized the importance of technology and building strong relationships to boost progress for everyone in-volved, including consumers and audiences. The retired NBA star stated, “Now more than ever, technology is allowing us to expose our players even more on a much broader stage. We have a lot of excitement to see our players and brand grow through technology, so Vivo is going to help out with that tremendously.”


All things considered, this is just the tip of the iceberg with regards to what the Vivo x NBA multiyear partnership can achieve. The mutual vision of the two organiza-tions is the main driving force behind this joint effort. In the words of Mr. Jocson, Vi-vo Brand Manager, “This collaboration was made possible through the core values shared by both our company and the NBA. We give all our energy to create a strong community, and maintain professionalism by providing the best service to our consumers.”

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December 15, 2018

Vivo Continues to Establish Massive Presence With NBA Partnership

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One of the fastest growing smartphone brands in the Philippines is bound to have an even stronger presence on the local market. Vivo, has recently announced its most recent venture in the country – a multiyear partnership with NBA Philippines.

The deal was formalized last December 6 at Sofitel's Harbor Tent through the NBA x Vivo event called Crossover


During the press conference, the objectives of the partnership were laid out, as well as how it will benefit the two companies. On the side of NBA Philippines, a consor-tium with Vivo will allow the organization to bring exciting digital content closer to its audience. In addition, the smartphone firm can act as a tech platform for interactive activities that will boost engagement among fans of both the NBA and basketball in general. According to Mr. Singson, “Vivo is the ideal partner for us,” as it will em-power their entire team “to deliver new ways for fans in the Philippines to experi-ence the NBA right at their fingertips.”


As for Vivo, the deal will open countless consumer reach networks through its new-ly gained access to the Filipino sports community, especially the basketball sector. It is the most popular sport in the country, and the partnership can help Vivo strengthen its position as a brand on a monumental scale.

When asked about the partnership, Alonzo Mourning emphasized the importance of technology and building strong relationships to boost progress for everyone in-volved, including consumers and audiences. The retired NBA star stated, “Now more than ever, technology is allowing us to expose our players even more on a much broader stage. We have a lot of excitement to see our players and brand grow through technology, so Vivo is going to help out with that tremendously.”


All things considered, this is just the tip of the iceberg with regards to what the Vivo x NBA multiyear partnership can achieve. The mutual vision of the two organiza-tions is the main driving force behind this joint effort. In the words of Mr. Jocson, Vi-vo Brand Manager, “This collaboration was made possible through the core values shared by both our company and the NBA. We give all our energy to create a strong community, and maintain professionalism by providing the best service to our consumers.”

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