Smart Communications Inc. has increased Smart Wifi rollouts in over 100 school areas nationwide—
providing students across the country the benefits of the internet as a learning and communications tool.
As a member of the World Broadband Alliance (WBA), Smart Communications Inc. has endeavored to give a greater majority access to seamless connectivity through the service.
“As we continue to lead the country’s transformation into a smart nation, we at PLDT believe in equipping the youth with the means to enrich their knowledge and help them excel in any field they choose to pursue,” adds SVP and Head of PLDT & Smart Enterprise Business Groups Jovy Hernandez.
With Smart Wifi, super speed internet connections are now available to students of the University of the Philippines - Diliman, De La Salle University-Manila, Pamantasan ng Lungsod ng Maynila, and Pamantasan ng Lungsod ng Muntinlupa, Emilio Aguinaldo College, Adamson University, Navotas Polytechnic College, and San Sebastian College, giving them access to an enhanced digital learning experience.
Other universities outside of the metro include Ateneo de Naga, University of Cebu, University of Mindanao, University of Bohol, Tarlac Agricultural University, and Letran Calamba, among others.
With this program, students will be given access to Smart Wifi’s reliable internet connection, enabling them to access online resource material for research and other day-to-day information needs. Students will be better connected through their e-mail and social media accounts and will enjoy easier downloading and uploading of files, with Smart Wifi’s broadband capacity of up to 100 megabits per second.
In addition, the availability of Smart Wifi in universities opens up opportunities for brands to reach the younger market, particularly students, through Smart Wifi Ads, a customized and targeted marketing solution that enables businesses to directly reach and engage their customers. As targeted digital advertising becomes more widespread, Smart Wifi Ads are expected to surpass conventional online advertising methods.
“With the availability of Smart Wifi in universities this year, we are opening the door for brand marketers to innovatively advertise using Smart Wifi Ads, allowing them to be very targeted in reaching their intended audience,” said PLDT VP and Head of Enterprise Core Business Solutions Jojo Gendrano.
Smart Wifi Ads come in several forms: banner or interstitial ads, which combine clickable material with access to the brand’s website; promo page with triggered SMS, which sends an SMS to the user’s mobile number upon clicking the ad; sponsored access, which grants customers free Wi-Fi usage upon watching a non-skippable video, or answering a survey; and Wi-Fi rental, which provides advertisers with a branded SSID and landing page and customizable Wi-Fi experience that gives customers free 30-minute access after entering a PIN, watching a video, or answering a survey.
