Milo has been a proud supporter of various sports campaigns in the country mostly in marathons and basketball. This time, it is for football and it's a no-brainer on which team that they will tap for partnership.
One of the world's powerhouse clubs, Milo just chose FC Barcelona in a 4-year partnership which is also not only exclusive locally but also in some countries too.
With this move, Milo Philippines will be able to build the dreams of kids who love the sport of football as they will choose ten to participate in an international training with one of the former players from the said football club.
The selection criteria includes 60% for the importance of of right mix of values and 40% for the skill which suits up to FC Barcelona's H.E.A.R.T. or humilty, effort, ambition, respect and teamwork
In a statement from Milo PH Business Unit Manager Mr. Willy de Ocampo " We are proud and honorerd to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this values-driven partnership helps build kids's dreams and realize them through the Road To Barcelona program. We're inviting the passionate local sports community to be a part of this four-year journey with FC Barcelona."