Ford Philippines levraged the Manila International Auto Show (MIAS) from March 30 to April 2 to showcase both its best-selling vehicles in the country, as well as its unique test-drive and brand experience, the Ford Island Conquest.
The Ford booth at MIAS showcases top-selling variants of its Big Three vehicle nameplates - the Everest mid-size SUV, EcoSport compact SUV, and segment-defining Ranger pickup.
Ford had also brought to MIAS the Ford Island Conquest, which it launched earlier this year with two successful events in Metro Manila.
To bring the experiential test drive activity to more Filipinos nationwide, Ford Island Conquest is planning scheduled roll-outs in Bulacan, Pampanga, Naga, Laguna, Pangasinan, Iloilo, Bacolod, Cebu, Cagayan de Oro, and Davao, as well as additional events in Metro Manila to include Greenhills, Ortigas, Marikina and Quezon City, among others.
“We’re excited to have the Ford Island Conquest at MIAS and present something unique to the Show that engages consumers by simulating an actual Ford drive experience,” said Lance Mosley, managing director, Ford Philippines. “Our first two Ford Island Conquest events were a real success and we want to share this opportunity and experience with more Filipinos across the country.”
he Ford Island Conquest will also offer exciting freebies and exclusive Ford merchandise that are up for grabs upon registration and participation in various activities. You can check the updates on their sked on facebook.com/fordphilippines