GFK: Mirrorless Camera Surged at over 40% across SEA in 2016

The mirrorless camera market segment in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 per cent that reached US$287 million. On the contrary, the compact point-and-shoot camera segment registered the sharpest decline in both volume and value, by 38 per cent and 28 per cent respectively. The digital single-lens reflex (DSLR) segment took a slight dip of 8 per cent in sales volume while market value remained flat throughout the year.

The market trends point towards a bullish segment for mirrorless cameras within the overall digital still camera (DSC) market across Southeast Asia. 

In the Philippines, the overall DSC market contracted by 20 per cent in volume but expanded in value by 33 per cent in 2016, with the mirrorless camera segment increasing in volume and value by a whopping 375 per cent and 440 per cent respectively. The Philippine DSC market is expected to remain relatively stable due to the increase in the average selling price of cameras sold, echoing the same trend seen across the region. 



Many consumers today, especially the Millennials, are already very much accustomed to using smartphones to stay connected and access their social media platforms instantaneously. With smartphones offering the convenience to upload photos straightaway onto social media platforms, the overall sales of compact digital cameras will continue to be adversely affected,” said Gerard Tan, senior director, Technology Retail Tracking, GfK Asia. Camera manufacturers therefore need to rethink about their product and value differentiation.

With the world’s largest retail panel, GfK tracks products and delivers insights based on both retailer and reseller actual sales data, to help customers align product availability with the expected market demand, as well as to optimise product assortment, distribution and pricing strategy.

GfK was a key participating company at CP+ Camera & Photo Imaging Show 2017. Visit the event website for more details. 

*Southeast Asia – consisting of Singapore, Malaysia, Indonesia, Thailand, and the Philippines

Share this

Related Posts

Previous
Next Post »

March 27, 2017

GFK: Mirrorless Camera Surged at over 40% across SEA in 2016

| |

The mirrorless camera market segment in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 per cent that reached US$287 million. On the contrary, the compact point-and-shoot camera segment registered the sharpest decline in both volume and value, by 38 per cent and 28 per cent respectively. The digital single-lens reflex (DSLR) segment took a slight dip of 8 per cent in sales volume while market value remained flat throughout the year.

The market trends point towards a bullish segment for mirrorless cameras within the overall digital still camera (DSC) market across Southeast Asia. 

In the Philippines, the overall DSC market contracted by 20 per cent in volume but expanded in value by 33 per cent in 2016, with the mirrorless camera segment increasing in volume and value by a whopping 375 per cent and 440 per cent respectively. The Philippine DSC market is expected to remain relatively stable due to the increase in the average selling price of cameras sold, echoing the same trend seen across the region. 



Many consumers today, especially the Millennials, are already very much accustomed to using smartphones to stay connected and access their social media platforms instantaneously. With smartphones offering the convenience to upload photos straightaway onto social media platforms, the overall sales of compact digital cameras will continue to be adversely affected,” said Gerard Tan, senior director, Technology Retail Tracking, GfK Asia. Camera manufacturers therefore need to rethink about their product and value differentiation.

With the world’s largest retail panel, GfK tracks products and delivers insights based on both retailer and reseller actual sales data, to help customers align product availability with the expected market demand, as well as to optimise product assortment, distribution and pricing strategy.

GfK was a key participating company at CP+ Camera & Photo Imaging Show 2017. Visit the event website for more details. 

*Southeast Asia – consisting of Singapore, Malaysia, Indonesia, Thailand, and the Philippines

0 comments:

Tech-related Tags

abenson abs-cbn mobile abs-cbn tv plus acer adspark airborne technologies alcatel allphones allwinner amd amlogic android android one ansons AOC apple arc mobile asus audio technica avant axions ballistic beyond the box blackberry Blackview bluelounge boompods braven brother bs mobile cannice canon carmudi cd r king cherry mobile cherry prepaid ckk mobile cloudfone cloudpad cmk cellphones coloud corning cubix dell devant digital walker digits trading ding ding technology dropbox dtc easy taxi edge hd ekotek exynos facebook firefly mobile firefox os fortinet fujidenzo fukuda gigahertz gionee globe grab grabexpress grabheli grabjeep grabtaxi hanabishi hisense honeywell honor hoomia hoomia earphones hooq hotel quickly hp htc huawei hyundai ibm idc iflix infinix infocus instagram intel ios iphone itunes jabra jobstreet kalibrr karbonn kata ken xin da kickstart ventures kimstore kingcom kirin konsulta md lamudi lazada leadcore lenovo level-up games lg line link messenger marshall mec mediatek meizu memoxpress microsoft microsoft lumia move msi-ecs myphone neo netflix nikon nokia novo 7 tech o+ olx philippines onda onemos onkyo oppo paymaya pc worx philips pineng pldt fibr pldt home power mac center powerocks prestigio prestiz promate pyxis qnet mobile qualcomm qube razer redfox remix mini remix mobile rockchip royqueen samsung shopify siena mobile skk mobile smart smart bro sony Soundfreaq spinnr spotify starmobile sun cellular talk n' text TCL tdk tech21 techbox philippines telego the diff thl tm torque twitter uber urbanears viber10 villman wellcom western digital widget city windows WSI xiaomi yoobao z h & k mobile zopo ZTE zuk