The first half of 2016 saw the continued dominance of Metro Manila areas or neighborhoods among places in the Philippines most searched for by online property-hunters. Sixteen of the top 20 areas or neighborhoods viewed by users of the Lamudi website were in Metro Manila, with interest shifting slightly among the areas as the year progressed.
Fairview in Quezon City was top among the areas or neighborhoods searched by online property-hunters. This Quezon City district was the most searched area in Metro Manila and the Philippines in the first half of 2016, according to Lamudi data. Although Fairview remained the most searched area from April to June 2016, search volume for this popular Quezon City location dipped 22% from Q1 to Q2 2016.
Fairview is followed by the Fort Bonifacio area in Taguig. Home to Bonifacio Global City, this area generated almost 150,000 page-views of properties in the first half of 2016. Furthermore, interest for this location among online property-hunters increased 14% from Q1 to Q2 2016.
Fort Bonifacio was followed two other Quezon City locations: Tandang Sora and Batasan Hills. However, similarly to Fairview, it looked that online property-hunters’ interest for these areas also waned between Q1 2016 and Q2 2016. Page-views for Tandang Sora dropped 38% between the first two quarters of 2016, while those for Batasan Hills dropped 15% during the same period.
Fifth on the list is the highly popular BF Homes in Parañaque. Properties in this gentrifying residential area, home to many restaurants, generated almost 130,000 page-views in the first half of 2016. In addition, search volume for BF Homes increased 9% between Q1 2016 and Q2 2016.
Wrapping up the top 10 most searched areas/neighborhoods in the Lamudi website are Legaspi Village (Makati), Novaliches (Quezon City), Talon Dos (Las Piñas), Poblacion (Makati), and Cubao (Quezon City).
From highest to lowest, the top 11 to 20 most-searched areas/neighborhoods included Talamban (Cebu), Malate (Manila), Don Bosco (Parañaque), Banilad (Cebu), Guadalupe (Cebu), Commonwealth (Quezon City), Salcedo Village (Makati), New Manila (Quezon City), Lahug (Cebu), and Bel-Air (Makati).
Together, these 20 areas/neighborhoods made up more than 24% of all searches conducted in the Lamudi website in the first six months of 2016. There were a total of 4,536 areas/neighborhoods all over the Philippines included in this data analysis.
According the Lamudi, the results of this analysis offer insights on which specific locations property-hunters are researching for online. Although certain locations definitely are easily remembered due to high real estate activity, notably by major property developers (e.g., Legaspi Village, Salcedo Village, and Fort Bonifacio), some definitely are constantly in prospective homebuyers’ mind, perhaps because they have been popular residential areas for many years (e.g., BF Homes, Tandang Sora, Batasan Hills, New Manila).
