An amazing array of products that showcased Taiwan’s superiority in product design and innovation greeted guests at the Taiwan Excellence Experiencing Zone mall event, which ran from June 3 to 5 in SM Megamall Events Center. The eye-catching experiencing zone, which drew a big crowd of mall visitors, allowed guests to see how Taiwan Excellence products can complement and enhance their lifestyles.
Fashion show of TAITRA’s highlighted products
The Taiwan Excellence Experiencing Zone is one of the activities under the Taiwan Excellence campaign, a campaign that has introduced high-quality innovative and game-changing products to the Philippines. Undertaken by the Taiwan External Trade Development Council (TAITRA) and organized by Bureau of Foreign Trade (BOFT) of Taiwan, Taiwan Excellence has helped deepen Filipinos’ appreciation for products that have been engineered and manufactured to the highest standards in Taiwan.
(From left) Taiwan External Trade Development Council Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic and Cultural Office Minister Samuel Chang, Taiwan Trade Center Manila Director Harrison Koming Lan
Formosa Bear
Some of Taiwan Excellence’s brand partners who joined this one-of-a-kind product exhibit are Acer, Asus, D-Link, Tatung, Heartway, KYMCO, MSI, Johnson Tern, and Chanson. These brands proudly bear the Taiwan Excellence seal, confirming their high quality and product superiority.
Cosplay stars Ashley and Alodia Gosiengfiao
Yeng Constantino
A happy Formosa bear mascot welcomed guests to the sprawling display, and gamely posed for photos with guests. To add to the excitement, Conven PH presented a rousing dance number, while singers Christian Bautista, Julie Ann San Jose, Yeng Constantino entertained guests while they looked through the assorted items on display. A fashion show of products, fun games lead by blogger and vocalist Saab Magalona and cosplayer sisters Alodia and Ashley Gosiengfiao, as well as several lucky draws provided continuing entertainment. Alongside these activities, representatives of brand partners also shared the best features of their product offerings.
“’Every year, we strive to bring the best Taiwanese products to the Philippines, and this experiential activity allows people to see these things up close. We’ve made everything in this experiential exhibit fun, captivating, and different. We hope to do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products,” TAITRA Deputy Executive Director Scott Yang said.
Saab Magalona
Coven PH
Brand partners expressed their appreciation for TAITRA’s effort in helping them in creating awareness and strengthening their visibility in the Philippine market. ASUS Product Marketing Commercial Solutions Ruemer Allan Santillan takes pride in ASUS products that embody the Taiwan innovation due to its quality and technology that keeps up with the needs and lifestyle of the consumers. HEARTWAY’s Supervisor at Far East Medical Jailyn Macamay, on the other hand, shared that associating their products with TAITRA gives their products a reliable impression to the public.
Other upcoming Taiwan Excellence Experiencing Zones are scheduled on July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.
About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.
Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
Implemented by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.
Disclaimer: This is a sponsored post
