Globe Telecom redefines
prepaid as it brings another new and game-changing experience to its
subscribers by allowing them to make their own promo the way they want to.
Introducing Globe Prepaid GoSakto,
the first and only service in the country that allows prepaid subscribers to create
and customize a prepaid promo that fits their needs, budget, and lifestyle.
Another industry-shaking innovation
from Globe, GoSakto empowers prepaid subscribers to design their own
promo according to what they need, recognizing the fact that customers have
different call, text and surfing needs. With GoSakto, customers have the
flexibility to tailor-fit their prepaid promo based on what they need for the
day, week, or month.
To
enjoy their GoSakto promo, subscribers first choose what type of promo
to avail: call/text/surf, call and text, call and surf, text and surf, or a
combination of all.
Once subscribers have chosen their
promo, GoSakto further personalizes the experience by letting them
select the type and number of calls and texts they need. Type of call/text can
be within the Globe/TM network or across all networks, while number can be bulk
or unlimited. For subscribers who need
surfing services, they can also choose between bulk (in megabytes or MBs of
data) or unlimited.
(more details after the jump)
Mr. Peter Bithos of Globe explained more on Go Sakto
Vice Ganda and Ms. KD Dizon, Head of Globe Prepaid
Xian Lim in a video wall on how you can create combos on Globe Go Sakto
Finally,
prepaid subscribers get to pick the validity of the calls, texts, and surfing
services they availed, from 1 day, 3 days, 7 days, or 30 days.
With the many levels of
selection, prepaid subscribers can explore and find the best value GoSakto promo
combo in over 2,000 possible combinations, another Globe-first.
There
are three (3) easy ways to GoSakto: via mobile phone via*143#, via the
Globe website at www.globe.com.ph/gosakto,
or via Facebook where they can share their promo to their friends via the GoSakto
page on the social networking site. GoSakto even allows subscribers to
name their created promo, as well as let their Facebook friends register to the
same promo, creating a community of GoSakto users online.
With GoSakto, subscribers
are spared from promo availment barriers such as maintaining balance, capping,
and limited price points. A GoSakto promo is available for as low as P7,
and can co-exist with another promo, giving subscribers more value for their
money.
“We are thrilled to disrupt the
prepaid market with yet another innovation that will change the behavior of
today’s subscribers when it comes to availing promos,” said KD Dizon, Head of
Globe Prepaid. “With GoSakto, subscribers will bid pre-made and canned prepaid
promos goodbye. No customer is the same as the other. One would want more voice
calls, another is a heavy texter, and the other enjoys browsing. One prefers
1-day promos, the other chooses those with longer validity. At the end of the
day, you are the only one who truly understand and know your needs when it
comes to connecting with your friends and loved ones.”
Added Dizon, “Taking this
consumer insight, we at Globe developed a new service that will give the
subscribers the power to make their own promo from scratch. Through GoSakto,
Globe will be the brand that makes prepaid promos more flexible, personal, and
yes customizable. Apart from their own prepaid promo, subscribers can even
select how to GoSakto through mobile, website or Facebook, making the
registration process more convenient and hassle-free.”
Innovation
is what drives the company’s prepaid segment to flourish and grow despite a
challenging market. In 2010, Globe Prepaid launched SuperAllTxt20, a
breakthrough all-network offer that allowed subscribers to break barriers and
connect with their circle regardless of mobile networks. It strengthened its
All-Network and Unlimited services, bundling all hero offers with
all-network texts and data. It also responded to the growing demand for mobile browsing
services by giving subscribers free access to Facebook and Google.
In
the area of pioneering experiences, Globe Prepaid took front and center with
Load Watch, an innovative service that provides subscribers with real-time
information on their load status, permanently avoiding instances of Nakaw
Load. Last year, it unveiled its self-service menu *143#, paving the way
for subscribers to easily register to their favorite prepaid promos without
having to memorize keywords and access codes.
For 2013, Dizon looks at GoSakto
to increase the number of promo subscriptions among existing customers, as well
as to acquire new ones who are looking for the right prepaid promo that will
fit their needs.
