Epson has been named as the number one projector brandworldwide for 16 consecutive years by Futuresource Consulting1. The milestone demonstrates the company’s continuing market leadership and success in the visual imaging industry.
The most recent findings from Futuresource indicate that Epson has the largest market share for 500-lumen and above for projectors worldwide, at 35.5% for 2016, an increase from 31.9% in 2015. For the home projectors segment, Epson has also achieved the largest market share for 500-lumen and above for home projectors worldwide, which stands at 39.9% for 2016, an increase from 34.8% in 2015.
Epson’s worldwide market share for projectors have increased steadily over the last 16 years to maintain its continued dominance.Within Southeast Asia, Epson continues to maintain market leadership, with market share increasing to 33.6% in 2016, up from 27.3% in 2015.
In Philippines, 1 out of every 2 projector is now an Epson projector in the market for 2016. Epson continues to dominate the Philippines market as the number one brand in the country with 54.7% market share in 2016, up from 36.9% in 2015.
At the heart of Epson’s projectors is 3LCD technology, which enables Epson projectors to deliver the most vibrant and true-to-life images with up to 3 times higher colour brightness compared to 1-chip DLP projectors in the market.In contrast to 3-chip 3LCD projectors, 1-chip DLP projectors use a rotating color wheel that spins at a rapid speed, only displaying colors sequentially, which can result in color break-up or the “rainbow effect”.
Epson’s wide range of business and home projectors are designed to meet the varying needs of different users. Its business projector range includes enterprise projectors for classroom and small and medium meeting rooms, to interactive projectors for education and enterprise sectors, as well as high brightness projectors for large venue installations, rentals and staging venues.
“We are continuously investing in innovative products and technologies to strengthen our position as market leader, and to create new value for our customers worldwide. Our focus over the pastyear was to drive our high brightness technology, where we had launched the world’s brightest 3LCD laser projector at a spectacular 25,000 lumens. Looking ahead, we will continue to push the boundaries of technology andaim to create new visual experiences for our customers,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.
